Launching 3 humorous videos to around the hero, Kwan, and his struggles with life. Collectively the videos gained over 500k views and were supported by a major digital promotion to push ticket sales highlighting the money saved flying with HK Express.

scroll button_arrow_up

The key factors

icon-experiential

Experiential
icon-experiential

Social & PR
icon-experiential

Digital
icon-experiential

Design
icon-experiential

Content