To launch the new Grand Cordon Rose, X2 supported G.H. Mumm on their sponsorship at Art Central with the design and execution of the exclusive Media x Mumm Beach Club area. The unforgettable experience included inspiring art pieces, artist talks, and the not-to-be-missed VIP party with surprise live performance by MC Jin and guest appearances from Coco Lee and Choi Siwon.

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The key factors

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Design
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Experiential
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Social & PR
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Content