With Shure's latest product, MV88 available in Apple Stores across Asia, we devised a strong content campaign to attract potential travellers and bloggers. A series of events were held across Apple stores- starting with events featuring travel host, Chris Leung; followed by in-store workshops about making high-quality videos with MV88.

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The key factors

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Experiential
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Social & PR
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Design
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Content
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Digital