Swiss luxury brand, V-ZUG expanded to Hong Kong. After an intimate launch at the Russell Street showroom, the public was invited to a grand launch at the HK Maritime Museum to celebrate with a standing dinner. Products and cooking stations were installed to give guests an experience to remember, and drive home the mantra that Swiss luxury is not only on your wrist.

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The key factors

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Experiential
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Social & PR
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Design
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Content
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Digital